A short and sweet summary of Frank McNair's book, How You Make the Sale.
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Dealing with difficult clients is a big challenge for all sales people, but even more so for those working in the healthcare and medical sectors.
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In the world of sales the better you perform, the bigger your profits are. This is a great motivator, but invariably there are going to be a few scuffles in the competition to be No. 1 salesperson.
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