A short and sweet summary of Frank McNair's book, How You Make the Sale.
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Dealing with difficult clients is a big challenge for all sales people, but even more so for those working in the healthcare and medical sectors.
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There are a few things you can do to turn cold calls into warm ones. Some strategies can improve your chances by 50%.
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Sales people are expected to persuade. When you confront sales prospects, they instantly recognise your sales role. It is as if you have it blazoned on your forehead.
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It’s a great feeling to have two potential employers fighting to take you on – but how should you use the situation to your advantage, and without running the risk of losing both sales jobs?
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